Privacy Policy

Online Privacy Statement

NovaWell, Inc. is committed to safeguarding the personal information we receive from you when you interact with any of our websites and online services (“Services”). This Privacy Statement explains how we collect, use and share your personal information when you interact with our Services.

What Personal Information Is Collected

When you use our Services through our website, NovaWell may collect information that directly or indirectly identifies you, including name, address, email address, telephone number(s) and/or fax number. In addition, we may collect the following types of information:

Device Information - This includes information such as your Internet Protocol (IP) address, hardware model or version, operating system, unique device identifiers, browser or application configurations, and mobile network information. We may also associate the information we collect from your different devices to help us provide consistent services across your devices. When you use our Services, we may also collect information about your physical location through your mobile device.

Log Information- We may record details of how you used our Services or how our Services performed, including page views and response times, clickstream data, information about how you navigate through our Services, and which website or application you came from before visiting our Services.

Performance Measurement - We may also collect other information related to the performance and effectiveness of our Services, including what emails, content and advertising were viewed, advertising data, real time monitoring of technical issues, wait times for customer service, feedback provided, responses to surveys you complete and other measurement information.

Use of Cookies and Similar Technologies – NovaWell uses cookies, beacons, application agents, pixels and other technologies to provide our Services, enhance your experience with our Services, and to collect the information described above. Cookies are text files that are placed in your computer's browser. Web beacons and pixels are images that may be used with the Services or placed in emails we send you. We may include a web beacon in an email we send you for the purpose of counting the number of people who open the email.

Cookies are set by NovaWell, and we may also allow the placement of cookies or other storage technologies by third-parties, including Facebook, to collect or receive information from the Services and elsewhere on the Internet. These third parties may use the information collected to provide NovaWell measurement services or to deliver ads on their websites that are tailored to your interests.

You can decide if and how your computer will handle cookies by configuring your preferences or options in your browser or mobile device settings. However, if you choose to reject all cookies, the Services may not function properly or as desired. Visit or to learn more about how cookies are used in interest-based advertising or to opt-out of interest-based advertising.

How Personal Information is Used

In addition to the uses described above, NovaWell may also use the information collected through the Services to:

  • respond to your inquiries
  • operate our business
  • comply with the law or our policies
  • investigate or prevent fraud or security breaches
  • provide the products and services you request
Any protected health information we may receive through the Services will be handled in accordance with HIPAA

Third Parties

We may share your personal information with entities not affiliated with NovaWell only as described in this Statement.

Service Providers - In addition to the information sharing described above, we may also disclose your personal information to businesses that NovaWell hires to perform services on our behalf, or to support our business operations (e.g., service providers who use cookies or other technologies on our behalf to help operate and measure our Services), and provide you with additional products and services. Service providers may only use your personal information, as instructed by NovaWell, to provide the services that NovaWell has contracted the businesses to perform.

Partners - We also partner with businesses that operate their own independently run websites, online services or Apps. This allows us to offer a wider array of services and features to NovaWell customers. Unless stated otherwise, these services are not owned or operated by NovaWell and are used pursuant to that business's terms of service and privacy practices.

Advertising Networks - We may also use third-party advertising networks to serve advertisements on our behalf. The cookies received with the advertisements served by these networks may be used to collect and build behavioral profiles by these companies to deliver targeted advertisements on our websites and websites not affiliated with NovaWell. You can learn more about targeted advertising at

Legal or business purposes - We may also disclose your personal information to third parties, as allowed or required by law or to protect our interests, for purposes of:

  • complying with legal processes
  • responding to requests from public and government authorities
  • enforcing our terms and conditions, including investigations of potential violations
  • detecting, preventing or otherwise addressing fraud, security or technical issues
  • protecting our rights, privacy, safety or property, and to allow us to pursue available remedies
  • limiting the damages that we may sustain
  • in safety matters or in litigation where the data is pertinent
  • in connection with a merger, acquisition, sale of company assets or other business activity in which a review or transfer of personal information is required

We may share non-identifiable or aggregate information with third parties for any lawful purpose.

Your Choices

Device Location – You can opt-out of location services at any time by adjusting the settings on your mobile device. 

Interest Based Advertising – You can opt-out of interest-based advertising by visiting or You may still receive ads from NovaWell, but they will not be tailored to your specific interests.

Cookies – You can make choices about cookies through your browser's privacy settings. Remember, if you disable all cookies, some features or Services may not work properly.

Linking to Other Sites and In-App Services

For your convenience, we may provide links to other websites or applications. We do not control third-party websites or applications, and thus, are not responsible for their privacy practices.

Through our Apps, we may offer services that are provided and administered by third parties (3rd Party Services). Your use of the 3rd Party Services will be subject to the terms of use and privacy policies and practices of the third party.

Information Safeguards

We have implemented physical, electronic and procedural controls designed to safeguard your personal information. If you receive correspondence that appears to be from NovaWell, but contains typographical errors, grammatical mistakes or awkward wording, please proceed with caution, as this email may not actually be from NovaWell. We will never send you an email asking you to:
  • click on a link in an email to validate personal or account information
  • open an email attachment, unless you have specifically requested this information from NovaWell
  • download or run a program received via email
  • reply to an email and provide personal information, such as your Social Security Number or username/password to any account
  • confirm or correct information as part of a system change or upgrade
  • provide banking information to claim money won in a contest
  • fill out a customer service survey in exchange for money

If you receive an email with any of these requests, or any other suspicious content, do not respond. Please forward it immediately to

Do Not Track

At this time, NovaWell is not able to honor Do Not Track signals, but you may adjust your browser settings to prevent cookies from being set.


NovaWell Services are not intended for use or consumption by children under the age of 13.

Changes to this Online Privacy Statement

Evolving technology will provide us with new and better ways to serve your health coverage needs and we may change this Notice at any time and from time to time to reflect new privacy practices. This Statement is not intended to and does not create any contractual or other legal right in or on behalf of any party.


If you have questions about this Online Privacy Statement or our privacy practices, please contact us.

Last Updated: 11/11/22